Category Archives: Paid Search Marketing

Turning Ad Groups with Zero Impressions into Winners. [3 Steps]

Do you currently have ad groups running in your campaigns with zero impressions? You need [...]

MAXIMIZE CONVERSION VALUE: Is your e-com business ready?

When should you use a maximized conversions value bid strategy in Google Ads? Welcome to [...]

MAXIMIZE CONVERSIONS: Is it time to make the switch?

When should you use a maximized conversions bid strategy with a target CPA dollar amount [...]

TARGET IMPRESSION SHARE: When is This the Best Bid Strategy?

When should you use a Target Impression Share bid strategy on Google Ads? Welcome to [...]

MAXIMIZE CLICKS: Is this the best strategy for you?

Should you be using the Maximize Clicks bid strategy? Welcome to Google Ads Quick Hits. [...]

MANUAL CPC: Is it the Best Fit for Your Business?

When you should use the manual CPC bid strategy in Google Ads. Welcome to Google [...]

Maximize Clicks vs Maximize Conversions 2024 Edition

Maximize clicks bid strategy versus maximize conversions bid strategy the 2024 edition this is a [...]

Google Ads Lays Off 100s More in Customer Support

Getting any sort of help from Google’s support team is about to get a lot [...]

Easily Track Cost vs. Budget with Custom Columns

Today, I’m going to save you time to make sure your budgets are being spent [...]

Beware of the New Broad Match Keyword Setting

Google just rolled out a new feature titled Broad Match keywords in the Settings section [...]