When should you use a maximized conversions value bid strategy in Google Ads?
Welcome to Google Ads Quick Hits. I’m Todd Nevins. I’m the founder of CLICKPlacement and we are a Google premier partner.
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This video is in a series of videos that I’m going through every single bid strategy within Google Ads.
And today we’re going through maximized conversions values.
First, I’m going to tell you exactly where you change that in the settings, and then I’m going to go through some of the logic as to in and why you should be running this bid strategy.
Let’s go right here, right now.
At the campaign level, you click settings on the left nav and right here in the bidding section.
I’m going to cancel this out, get back in because I was on max clicks change the bid strategy right here to max conversion values do not set a target return on ad spend until you have 30 conversions running in a conversion value bid strategy.
Then you can see how well the system is doing and driving sales based on your ad spend.
Then you put in a percentage right here.
To learn more, click this and it will explain to you kind of the logic as to how to set a return on ad spend percentage target getting started when you start putting in a target ad spend, we typically put in a 100% ROAS spend a dollar, make a dollar in revenue.
We realize that that’s unprofitable, but that’s a temporary way that we’re going to stair step up and increase that ROAs percentage from 100 to 150 to 200% to 300% where it’s been running profitably.
But we need conversions at every step of the way, 15 to 30 conversions before we make the shift.
We recommend not increasing the Roas percent more than ten or 20%.
I hope this video helped you leave me a like and a comment comment if you have any additional questions.
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