Todd Nevins, Founder of CLICKPlacement, hosted an event for startup founders in Austin TX where he taught the basics of setting up a Google AdWords marketing campaign that reaches the right audience with a relevant message and that results into a relevant prospect or customer. Google AdWords pay-per-click marketing ads are at the top of […]
Category Archives: Paid Search Marketing
13
May
May
I’m Todd Nevins and I work with startups, established small-to-medium companies and nonprofits to design marketing campaigns around their business and customers. Here are a few examples of companies that I work with and designed dynamic marketing campaigns that continue to deliver results. Example #1 – Cosmetic Surgery Center Challenge: This surgery center has customers […]
19
Dec
Dec
Google has recently rolled out the click-to-text message ad extension in Google AdWords. The feature is automatically available to all customers and like call-only ads, it’s available only on mobile. The steps are simple to set up your Text Messaging Ads and you will be charged for text messages at the same CPC that a […]
15
Dec
Dec
What is Google AdWords Ad Grants and does my nonprofit qualify for $10,000 in free clicks? Google created the Ad Grants program to allow your nonprofit a free path to engage with your existing audience and expand your cause by reaching people throughout your local community and globally. Increase donations, expand visibility, increase page views […]
20
Oct
Oct
8 Before & After Steps to a Smooth Transition for Health and Wellness Clinics Google Adwords released their Expanded Text Ads feature this summer and is now forcing existing advertisers to convert to the new format before the end of January, 2017. The last 15 years of best practices in ad text creation are now […]
13
Oct
Oct
Google Adwords released their Expanded Text Ads feature this summer and is now forcing existing advertisers to convert to the new format before the end of January, 2017. The last 15 years of best practices in ad text creation are now being put to the test as ad agencies and advertisers convert to the new […]
05
Feb
Feb
How do I set up a Google Adwords campaign? We have 9 easy steps to help you build a basic Google Adwords campaign that is customized for your business and designed to drive targeted traffic to your website or blog. A few things to define before we get started: A Google Adwords pay-per-click marketing campaign […]
30
Dec
Dec
What trended and what didn’t? Let’s first note the reality that 5 of the top 10 retweets of 2015 were from the band members of One Direction. Truth. Outside of One Direction, we had a year that included the U.S. Supreme Court’s ruling on same-sex marriage #LoveWins, the world collectively grieving after the Paris attacks […]
16
Dec
Dec
“I’ve been advertising on Adwords for ____ (days, weeks, months, years) now, should I also be advertising on Bing?” We get this question a lot and the answer is simple. Maybe. Here are 4 things to make sure you are doing before advertising on Bing. Remarketing – Implementing a Google Remarketing campaign that serves ads […]
16
Dec
Dec
How does $10,000 dollars of free Google Adwords clicks sound? What about $10,000 per month? Google AdGrants has been rolled out to provide qualifying Nonprofits the opportunity to apply for a grant that will fund $10k of Adwords advertising per month. Here are 5 things you need to know: Eligible organizations must have a current […]