The 30 60 90 rule to reach broad match keyword dominance.
Welcome to Google Ads Quick Hits. I’m Todd Nevins. I’m the founder of CLICKPlacement, and we are a Google Premier partner.
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And it is no secret that Google Ads is moving everyone away from phrase and exact match keywords back to broad match.
It’s a little daunting, it’s a little confusing, and it’s giving Google a lot more control.
We’ve got a rule 33 60 90 that takes some of that control away and makes sure that the system is pointed in the right direction.
Let’s dive in.
First rule 30 from the day that we launch a new campaign.
We are running Max clicks with a bid limit to control the average CPC and we want to get to 30 conversions as soon as we can.
Sometimes it takes us 15 days 25, 30 days but we need to get to 30 conversions before we move on to the next step.
And once we reach that next step of 30 conversions, we change the bid strategies from maximized clicks to maximize conversions with a target CPA on top of that.
And we want to get from 30 conversions to 60 conversions in a maximized conversions bid strategy.
And then what do we do next?
Thank you for asking. Here’s what we do next.
At 60 conversions, this is when the fun begins. We take our highest converting phrase and exact match keywords and we build new ad groups that only contain those keywords.
You can still have three or four or five ad groups with broad match keywords in them that are coming from the highest performing phrase and exact match keywords.
You build out these ad group with broad match keywords only.
And then we want to get to 90.
Once we have 90 conversions, you will most likely see that the system has redirected most of the traffic to your broad match ad groups that contain your broad match keywords.
So then you want to start pausing your lower performing phrase and exact match keywords after 90 conversions and ironically it’s about 90% of your phrase and exact match keywords should be paused at this phase, then you’re good to go in a broad match environment with very few phrase and exact match keywords.
And if those start underperforming over time, those should also be paused.
I hope this simple 30 60 90 rule helps you move into a broad match environment, but still retain some control along the way to make sure that the performance stays in line with what you want.
Whether it’s sales, whether it’s leads, whether it’s phone calls it works across the board.
I hope you liked this video.
If you did, please leave me a like and a comment. If you would like a free 30 minutes audit on your existing Google Ads strategies, no problem.
Just go to clickplacement.com/quickhits
And thank you for watching this video.
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CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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