When to Change the Target CPA

When to Change the Target CPA

Welcome to Google Ads Quick Hits. I’m Todd Nevins. I’m the founder of CLICKPlacement. And we are a Google Ads agency partner.

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Today I’m going to help you change the target CPA dollar amount, when you should change it, and how much you should change it.

I’ve got a perfect example right here.

This particular campaign is in the Cosmetic medic surgery industry, and it targets people that want a neck lift.

The budget for this particular campaign is $170. And over the last ten days, or the first ten days of this particular month, it only spent $1,470.

It should have spent $1,700 if it was spending all of its daily budget.

When to Change the Target CPA

The reason it didn’t is because the target CPA was set to $150.

Basically telling Google, we want you to spend our $170 a day budget, but we only want to pay per conversion of $150 by changing the dollar amount that we’re telling Google to bring in conversions for you go to your settings right here and under bidding, you change it from one hundred and fifty dollars to one hundred and seventy dollars.

Target CPA

That is telling the system we are willing to spend more per conversion.

And what the result is is that more of the daily budget gets spent.

One important thing to take into consideration is that we increased it from $150 to $170, which is less than or around 15%.

Do not increase your target CPA dollar amounts more than 15% at a time because it takes the system too long to relearn it.

Change it 15%. At the time we went from 150 to 170. We’re going to wait two or three weeks and let the system reset.

If we want to continue to increase it more, we’re willing to spend more per conversion.

Increase it in another 15%, but don’t increase it more than 15% at a time.

This will help Google system learn slowly and profitably for you. That’s it.

Thank you for watching Google Ads Quick Hits. Leave me a comment if this helped you.

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CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.

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