Welcome to Google Ads Quick. It’s Todd Nevins. I’m the founder of CLICKPlacement. And we are a Google Ads agency partner.
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In my last couple of videos, I talk to you about the best Attribution Model to use on your conversion actions if your sales cycle is less than 24 hours or if your sales cycle is longer than 24 hours.
Now, I’m going to go talk to you if I’m going to show you which is the best Attribution Model if your sales cycle is longer than 24 hours and you have 300 or more conversions in a 30 day period of time, and that Attribution Model that you should choose is data driven.
When you create new conversion actions, Google defaults you into data driven. But if you have fewer than 200 conversions in a 30 day period of time, it will actually drop you down to last click.
Here is where you check and make sure what Attribution Model you’re using and change it to the correct one.
You click on Tools and Settings, then Conversions. And you click on a Conversion edit settings.
And at the very bottom, this is where you change your Attribution model to data driven at the top.
And so what Google will do is it will attribute the correct percentage that impacted your conversion the most to a specific click along your funnel.
Let’s say a person clicked on three of your ads, but one of them really impacted the conversion.
Then Google will attribute most of the percentage of that conversion to that one click.
So you’re relying on Google’s data to help you attribute your click data and your click volume to the correct ads and keywords.
That’s why you should use data driven as your Attribution Model if you have 300 conversions or more in a 30 day, a period of time.
Thank you for watching Google Ads Quick Hits. Leave me a like and a comment if this helped you.
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CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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