Welcome to Google Ads Quick Hits. I’m Todd Nevins. I’m the founder of CLICKPlacement. And we are a Google Ads agency partner.
Today, I’m going to help you choose the correct conversion action attribution Model.
If your sales cycle is less than 24 hours, we’re talking about emergency type services, where it’s a click and they immediately convert.
Here’s where you change your conversion action attribution Model.
You go to Tools, then conversions, and then you click on the title of your conversion.
This is at the account level, so this will apply to all of your campaigns.
Even if you do have multiple campaigns running. You click the bottom section and you would change it.
You would change it right there to time decay. The time decay gives more credit to the clicks that happened closer to the time of the conversion, and that’s why you choose time decay if your sales cycle is less than 24 hours.
Thank you for watching Google Ads Quick Hits. Leave me a message if this helped you.
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-When to Use the Time Decay Attribution Model-
