Primary & Secondary Campaign Structure Around Values

Primary & Secondary Campaign Structure Around Values

Welcome to Google Ads Quick Hits. I am Todd Nevins. I’m the founder of CLICKPlacement. And we are a Google Ads agency partner.

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Today, I’m going to help you structure your overall Google Ads account with primary campaigns and secondary campaigns.

Most of our clients are providing a service to consumers in a geographic specific area.

Perfect example would be a cosmetic surgeon, but also a portion of their clinic does Med spa related services.

So we’ve got a primary campaigns that target their high value services that they provide, like Liposuction and face lifts because we can control budget and we can control the geographic area that that campaign targets because people are more willing to drive an hour or more to find the right cosmetic surgeon.

But on their MedSpa related campaigns like Botox, there are a bunch of medspas.

And so we found that people are less likely to drive more than even 5 miles to a Medspa to get Botox or any of the MedSpa related services.

So we have a secondary campaign with a smaller budget because those services have a lower value, and we target a smaller geographic area in the secondary campaigns.

The third way is that it is the third reason why you separate between primary and secondary is that it’s much easier to figure out the metrics when you log in and look at the accounts.

You’ve got your primaries, you’ve got the budgets, you’ve got the clicks and the conversions and cost per conversion.

And then the secondary is you’re managing a different level of of metrics because those are lower value services.

That is why you separate out primary and secondary campaigns in your Google Ads account.

Leave me a message if this helped you and thank you for watching Google Ads Quick Hits.


CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.

Founder Todd Nevins on…