Welcome to Google Ads Quick Hits I’m Todd Nevins, and I’m the founder of CLICKPlacement. We are a Google ads agency partner.
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Today I’m going to help you build out call out extensions.
Anyone that is advertising on Google Ads should absolutely have their call outs built.
They help you improve your click through rate, which will then help you improve your quality score.
And in the long run, you will actually lower the amount you are paying per click.
I’m going to show you exactly what a call out looks like in an ad, how to build them out, and at the very end, I’ve got a link to over 100 call outs that will work for you no matter what your industry is.
First, if you do a search for new Ford Bronco for sale in Houston, this area here are your call out extensions for this particular advertiser.
Bill Thick, Ford helpful and friendly staff book a free test drive.
These links here are actually site links. These are clickable to different pages on their website.
But these are call out extensions, so it adds to the amount of text that appears in the ad.
This is where you add them into your site.
If you’re at the campaign level, you can add them at the campaign level that is specific for each particular campaign.
Or if you add them at the account level, there are more general call outs.
You can apply them to all of your campaigns, but if you go to your campaign, then under here, ads and extensions, you click extensions, then the plus sign and the second one down are call outs.
I’ve already added ten over here and this is what they look like.
You have to add at least two call outs for them to appear in your ad.
Google recommends at least four, but you can add up to ten callouts and each call out.
You can have up to 25 characters, and that does include spaces.
So you put things in here that pertain to your particular company, your industry.
As I said at the beginning of this video, I’m going to give a shout out to the guys that build up bookings right here.
Conrad O’Connell has put together a list of over 100 call out extensions, and they are separated out by your industry, whether you’re in ecommerce, service, accommodations, insurance, no matter what, you can find call outs that fit your business.
So I’ll put a link in the email in the video for this particular call out extension list.
There’s over 100. Definitely ten of them fit your business.
Leave me a comment. Leave me a like if this helped you. And thank you for watching Google Ads Quick Hits.
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CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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