Welcome to Google Ads. Quick Hits. I’m Todd Nevins, and I’m the founder of CLICKPlacement. We are a Google Ads Agency partner,
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Today I’m going to help you with a new extension called Image Extensions.
And very few advertisers on Google are taking advantage of this yet, so jump on it.
Here is an example. I just did a search for wedding photographer in Dallas.
These top four ads, only one advertiser has an image extension.
Over here, if you scroll down, Google is starting to show images next to the organic results, a lot of them, especially in this industry.
But over here, these three ads are not utilizing image extensions. You don’t actually have to just be a photographer to have image extensions.
You could be a plumber or a mortgage company. You could show images of your team, of your offices, of your vans, anything.
And they are super easy to implement into your campaign.
When you go into your ads and click on your campaign and under Extensions, click on the extension section here, and then the plus sign and the fourth one down, image Extensions.
I’m actually going to use an existing client.
This is a wedding photographer in Jacksonville, and I’m going to copy the URL, go back here and create new click images.
And some of your accounts might already have images in there under the asset library.
But go to Scan website and enter the URL, click Enter.
Two things are going to happen. It’s going to pull images that you’ve already got on your website.
So they’re clearly already approved and they’re already your images.
But what’s cool is that this particular company, this particular website, has their Instagram handle on the site, and Google picked it up.
And it will then click Scan, and it’ll scan the Instagram feed for this particular website as well.
And you can choose from the images as they populate.
As they populate here it is. Super easy.
Hardly anybody is doing it. You don’t have to have beautiful images like a wedding photographer.
You could have pictures of your team or your offices or whatever, but it will definitely separate your ads from your competition.
Thank you for watching Google Ads Quick Hits. Leave me a comment if this helped you.
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CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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