Welcome to Google Ads Quick Hits. I’m Todd Nevins. I’m the founder of CLICKPlacement, and we are a Google Premier partner.
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Today I’m going to show you a tool that you can use to discover what your competitors what your competitors ads look like, both their image ads, their text ads, and their video ads.
Right here it is the Google Ads Transparency Center, and all you need to do is go to Ads transparency google.com.
And here is the interface. It’s pretty simple at this point.
I’m going to look up, see what WeWork is doing. So as soon as you type in WeWork, you can click on the main company, but that you can also look in different countries, Brazil and Mexico.
You can also change this to look at there’s your results.
I’m going to look at the last 30 days, and right now, it’s just by country.
It defaults to the United States and some in the US. But you can only do it by country.
And then here you can change the formats of the ads that you want to see.
So right here with all the formats, I see text ads, video ads, and image ads.
You can change that. I just want to see the text ads right here.
Here’s how they look. Image ads. Right here, the image ads also include the app download ads.
If you click on that, you can see that they want you to download the WeWork app.
And then over here, the final one is video. And these are straight from their YouTube channel.
You also can get pretty granular on a local level.
I did Baker Brothers Plumbing. This is a big plumbing company in Dallas Fort Worth still comes up.
Shows you the ads that they’re showing.
That’s the image ads, text ads, and over to their YouTube channel as well.
I expect this to come out and have more state and region specific search functionality appear, but for now, it’s a really good tool to see what your competitors are using in regards to their calls to action in their text ads and also their image ads and video ads.
I hope this helped you leave me a like and a comment if so. And thank you for watching Google Ads Quick Hits.
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