Get a Free, 2 Hour AdWords Audit from CLICKPlacementThe challenge: Lumen doesn’t offer ALL types of commercial insurance. Lumen offers…
- Directors and Officers Insurance
- Errors and Omissions Insurance
- Cyber Security Insurance
- Key Man Life Insurance
- General Liability Insurance
What words are my customers using to find me?The AdWords marketing search campaign is keyword and search query driven so we had to make sure we were targeting the correct search queries and just as important, blocking out searches that are not relevant with negative keywords. Since Lumen offers insurance to startups, their ads appear for these relevant searches but there is an issue on this search results page. The 2nd ad is selling Auto Insurance. Serving ads to an audience that is irrelevant is a major mistake and the company is wasting money every time someone clicks on their ad. To start your keyword research, think about Offense and Defense.
- Offense = the keywords that you are targeting.
- Defense = keywords that you want to block.
Get a Free, 2 Hour AdWords Audit from CLICKPlacement
This was a look through a basic AdWords campaign designed for a company that targets a unique niche. The budget amount depends on your industry, the competition and the ROI you get from your visitors.I suggest setting a budget that you are comfortable with and run your campaign for 7 days. After 7 days you will have enough data to make the next right optimization decisions. If you’d like help setting up your campaign, setting your budget or a Free 2 Hour AdWords audit, contact CLICKPlacement today and lets start a conversation. If you are in Austin, TX and need insurance for your startup, hit up Lumen Insurance.