Are you a specialty doctor running Google Ads but not seeing conversions? One simple change on your website can increase your conversion rates by 300%. I’m Todd Nevins, I’m the founder of Click Placement and we are a Google partner.
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Most doctors assume that keeping the prices off of their website creates engagement. We’ve got proof that it actually creates hesitation and drop offs. In this video I’m going to go through why not showing pricing is killing your conversions?
The right way to show pricing on your website and landing pages. And also the top performing call to action that will convert those website visitors to engaged conversions. Not showing pricing on your website is killing your conversions because patients expect upfront pricing just like any other industry and it immediately builds trust with your website visitors.
When pricing isn’t displayed, they either think that it’s too expensive or or they get frustrated because they’re actually there on your website for a specific reason to see what the cost of your procedures will actually cost them. Either way, if it’s not presented them, they bail.
You’ve got a high bailout rate and a high drop off rate. Displaying your starting at prices also filters your unqualified visitors. You don’t want people converting that actually aren’t qualified. So showing prices is a pre qualifier to your visitors and it results in more serious leads
Specifically the cosmetic surgery space we have tested and tested and cosmetic surgeons that have prices on their landing pages for all of their different procedures are experienced between 3.50 and 6% conversion rates.
But cosmetic surgeons that do not have prices are anywhere from the two to two and a half percent conversion rate from 2% to 6%. There is your 300% increase in conversions. There is a right way to display prices.
The first way to display prices is a starting at price breast augmentation starting at $4,500. The second option is a range breast augmentations from $4,500 to $8,200. How do you come up with your range for your particular clinic?
You look at your last 10 procedures. Whatever landing page you’re working on, look at your last 10 procedures. Throw out the cheapest and the most expensive and there is a realistic range for your particular clinic for this particular procedure.
Also on this landing page offer financing. Financing medical treatments is super popular of course and somebody can immediately get pre approved so they know before they even come into your clinic how much they can afford.
Also position the pricing as a competitive advantage. We offer five star facelifts at an affordable rate. And finally clear calls to action. Book a free consultation and get your personalized quote or take a personal assessment and get a personalized quote and more on that personal assessment at the end of this video.
If you are running Google Ads and not showing prices on your landing pages, you are leaving money on the table. And also of course this applies to all of your website visitors from all of your traffic sources. So putting prices on your landing pages, it immediately builds trust, it will improve your conversion rates and it filters out unqualified leads.
Try adding the starting at price on your landing pages and let me know how it goes and how much your conversion rates increase. I teased something a few minutes ago for cosmetic surgeons and plastic surgeons. We have designed a personal assessment tool that can be added to any website in the cosmetic surgery industry and we are proving that people are eight times more likely to complete this personal assessment tool to then submit their information in as a very qualified lead versus just simply filling out a contact Us form.
Check this out. Cosmetic and Plastic Surgeons Are you still just using traditional contact us forms on your website to capture leads? If so, you are missing out on eight times the number of leads you should be receiving each week.
Most website visitors are interested, but they’re hesitant and nervous to actually book a consultation. Why? They would prefer an easy private way to assess themselves first. Beauty Snap 360 is a simple website add on that turns visitors into high intent leads.
Without the pressure of a phone call or consultation. Visitors privately evaluate their areas of concern. This builds trust and engagement before they even contact your clinic and it also filters out the unqualified leads so you are only engaging with serious patients.
It is a lead generation powerhouse. Plastic surgeons that are using the personal assessment tool are seeing an 800% increase in high quality patient inquiries. Add BeautySnap360 to your site and start converting visitors to paying patients.
Click the link below to learn more.
SCHEDULE A GOOGLE ADS AUDIT: https://clickplacement.com/get-started/
CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
Founder Todd Nevins on…
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