Stay Ahead of the AI Shift in Google Ads- Search is evolving faster than most practices can keep up with. If you are not coming up in Google’s AI Overviews or AI mode, your competitors could be taking that patient away from you before they even finish their search. To stay ahead, you need a strategy that leverages these surges in AI search results.
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I’m Todd Nevins and I’ve been running Google Ads for over 20 years. A lot of this recent shift is around one single button in your campaign settings and that is the AI Max toggle. Today I’m going to go through exactly how that can be your biggest opportunity and what to watch out for.
Step 1 Build a competitive moat by toggling on this AI Max button, you are now allowing your ads to appear in AI generated results which is replacing traditional search by feeding the algorithm with your conversion data. Today, you’re actually training AI how to find your ideal patients based on better than your competitors ever could.
This is the foundation that will help you win the landscape as new features like running ads in Gemini roll out later this year.
Step 2 Data Driven Validation Once you toggle on this AI Max button, you can’t just set it and forget it. The key metrics that you need to compare is your cost per conversion and your conversion rate within AI Max compared to your traditional search.
We use these metrics to actually validate that AI is actually working and delivering high value patients and not just inflated click numbers.
Step 3 block the broad match leak AI Max is like broad match on steroids, so you’ve got to be watching your search terms diligently every day to make sure that your ads are being shown to high value searches within the AI search results to ensure that you’re getting high quality impressions, clicks and conversions.
The AI Shift is happening right now. Is your practice ready for it? I’m offering a free 30 minute assessment where I will go through your AI setup and help you navigate these new campaign settings safely. Click the link below and let’s get started.
SCHEDULE A GOOGLE ADS AUDIT: https://clickplacement.com/get-started/
CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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