Cosmetic surgeons discover your competitors secrets by simply playing the patient role. I’m Todd Nevins. I’m the founder of CLICKPlacement and we are a Google partner.
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I’m going to go through three specific steps today, and these apply to many different industries, but I’m going to go through and treat it as if we’re in the cosmetic surgery space, turning a search into earning that click, gaining their trust as a website visitor, and turning that visitor into a conversion.
And at the end of this video, I’m going to show you a tool that is eight times more likely to convert a visitor into a conversion compared to a traditional contact us form conversion.
It is cool. I’m going to show you in just a few minutes.
Let’s get started.
Since we are playing the role of a patient, I’m starting with a Google search.
I am in Houston results for Houston, Texas. And my search is cosmetic surgeon for tummy tuck in Houston, Texas.
And these are the four results. So let’s go through them together right now.
First, from left to right, only one, allmeaugmentation.com has their logo.
This is a layup.
Every single advertiser should have their logo. Over here on the left. Your logo in there. That’s so simple.
Okay, I’m looking for a tummy tuck. This first ad speaks to mommy makeover. But he is a Houston surgeon so that’s a good sign.
The second one, beauty land plastic surgery, speaks to tummy tuck.
Tummy tuck in the two headlines, but in the description it mentions bbl and liposuction. I’m looking for a tummy tuck.
The third one, I already know this was inaccurate because this is in Thailand. I’m looking in Houston Texas.
This advertiser is blowing money by advertising for someone that is specifically looking in Houston.
And here is tummy tuck and body lift with liposuction. I did not click on any of these ads because that is bad karma as a Google Ads advertiser to click on other people’s ads.
So instead I looked up. You can hover over that and see the URL on the bottom left as to where this click is going.
So I opened up all augmentation and here I am, doctor Sean Boutros. But there’s a problem. Tummy tuck in my search query and I landed on mommy makeover and breast augmentation.
That’s not what I’m looking for, but let me scroll down.
It’s speaking all to breast augmentation. Breast lift. Breast aug, breast implant. This is not a good user experience.
Once I land on the landing page and I’m going to bail out of this.
And it also speaks to mommy makeover. But it is very breast augmentation heavy on the landing page.
Second one here, beautyland plastic surgery right over here. I like this one. This has a video actually. I’m going to start it over. There we go. The video is very specific to tummy tuck.
The ad copy or the landing page copy is already speaking to tummy tuck. And this is what he wants me to do.
Get a free consultation. But there’s a problem.
Add your heading text here.
He’s got a block out of place. This needs to be fixed. But you go down here.
I also like the colors and I like the easy, simple steps one through five.
This is what I should be expecting.
But why is there a breast augmentation photo on the tummy tuck landing page that should be changed also the very bottom.
Oh and here I’m not looking for a ultra safe bbl.
I’m looking for a tummy tuck.
Have the landing page speak to exactly what I’m searching for.
And down here at the bottom, it’s a 305 area code and I’ve looked up beautyland plastic surgery.
They’re actually in Miami so that is not good. But I do like the feel of this. And free consultation.
This is not a traditional contact us form.
It says it only takes 1 minute to complete. I like this form.
Next one down.
This one is in Thailand. I know that is not what I’m looking for because I’m looking in Houston and over here I’m not a fan of having a subdomain as the URL but this is offers Doctor Morales which is right here.
It doesn’t speak to tummy Tuck either but schedule consultation that drops him right down to the bottom to a traditional contact form.
I think you know where you’re. I’m going with this.
You’ve got to have the ad copy speak to exactly what I was searching for.
Tummy Tuck and the landing page speak to exactly what I’m searching for. Tummy Tuck.
Now how to really get that website visit converted into a conversion.
I’m going to show you that next.
So let’s convert these clicks into conversions.
So here is another search. Tummy tuck surgeon in Mexico City.
This is a health tourism type of search and I already know that the first one, this person is in Colombia.
So not a terrible strategy for people that are looking for health tourism options in Mexico City to advertise if you are in Colombia.
This is that same website from earlier.
This is in Thailand. So also not a terrible strategy.
At least these people are looking outside of the United States states for surgery.
The third option here, MX plastic surgeons, has Mexico City in the path.
It also has their logo.
These two do not and best tummy tuck surgeon Mx
I’m looking for a tummy tuck surgeon in Mexico City. Plastic surgery in Mexico City.
Tummy tucks for 60% less cosmetic surgery in Mexico City.
This is speaking to exactly what I searched for. And here is the landing page.
MX plastic surgeons tummy tuck. And already there is a call to action to take a personal assessment.
But let’s hold on that and go down here and speak to exactly what the person searched for.
They’re looking for a tummy tuck. They’re looking for Mexico City. And if they’re in the United States looking for tummy tucks outside of the United States, certainly cost is a factor, but also what’s the process educating them that the surgeons are board certified Mexico City.
And then it goes through the details behind why and why they should consider a tummy tuck in Mexico City.
And here is a bigger cost comparison. All of the different procedures and again, the five step process of how it works.
I mentioned that with Beautyland. I really like that five step process. It educates the visitor.
But here is the game changer. This personal assessment tool is eight times more likely to convert a website visitor to a conversion compared to a traditional contact us form.
This is exactly how it works.
Confirm that you’re 18 years old, of age and you can go through I’m looking for a tummy tuck.
So I click on the stomach.
I may have sagging skin, excess fat, stretch marks, scarring.
I can add that to my assessment.
I can finish my assessment and I can fill out the forms, upload optional photos, accept the terms and send.
We know for testing this that this is eight times more likely to convert a website visit to a conversion versus a traditional contact us form. It is that powerful.
And to check it out, go to Beautysnap360.com
Since you’ve watched this video all the way to the end, you now qualify for a free 30 minutes audit from CLICKPlacement me and my team go to clickplacement.com/quickhits and if you liked this video, please leave me a like and a comment.
Thank you.
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