Hey, cosmetic surgeons. How to spy on your competitors using the Google Ads transparency tool what are those competing clinics really doing on Google Ads?
Plastic Surgeons: How to Spy on Competitors Using Google Ads Transparency!
I’m Todd Nevins. I’m the founder of CLICKPlacement and we are a Google partner and we work a lot in the cosmetic surgery space.
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It is incredibly competitive and we’re going to go through the Google Ads Transparency center, how to use that area within Google Ads to help you adjust your Google Ad strategies to be more competitive.
A lot of these principles apply to many different industries, but we’re going to dive into it as if we are running a cosmetic surgery clinic and running Google Ads.
And at the end of this video, if you watch it all the way to the end, I’m going to introduce a tool to you specifically designed for cosmetic surgery clinics that will improve your conversion rate from website visit to conversion by eight to times compared to a traditional contact us form.
Yes, that is true. But first, let’s dive into the video right now.
When I’m referring to competitors, I’m specifically talking about the other cosmetic surgery clinics that are advertising on Google.
You also have competitors that are certainly close to you.
Say you’re in Austin. There are certainly other cosmetic surgery clinics that are close to you geographically.
You may have specialties within the cosmetic surgery area like liposuction or rhinoplasty.
Certainly you’re competing against other clinics that may specialize in those areas as well.
But we’re going to dive into the other companies that are also adverse advertising on Google and we are going to start first by just simply doing a search.
Top cosmetic surgery clinics Austin, Texas and here are the top four sponsored ads.
And then it starts with the organic and the Google maps down below it.
So we’re first, beauty land plastic surgery.
Reading through this doctor Oliver Simmons BBL and liposuction excess skin.
So this ad is speaking more towards body related procedures versus face.
So I jumped over to the Google Ads Transparency center, which is ads transparency dot google.com and I keyed in Beautyland plastic surgery and I started going through the way you key it in is that you change this.
Right now it is just by country. So it’s the United States anytime.
All platforms, maps, play, shopping, search and YouTube.
And then the name, the URL of the competitor that
I saw advertising on Google Ads and it shows all of the different search ads here that they are running. But this is interesting. Miami’s top plastic surgeons. So we’ve determined that even though I’m in Austin and I did a search for Austin, Texas beautyland health and I looked this up, they’re actually in Miami.
So they are not a viable, viable competitor.
So you go down to the next one, dermatology. This is more of a dermatologist versus a cosmetic surgery clinic.
So also not a head to head viable competitor if you are a cosmetic surgeon.
And here, silhouette plastic surgery free consultations also in Miami.
And down here, aesthetic Austin aesthetic spa in Austin, Texas.
Finally, another local one.
So if you want to look up some of these others, there’s beautyland and pure dermatology, which is the third add down, I’m sorry, second add down, they are advertising more of face photo, facials, ipls, those types of surgeries.
So those are also not head to head if you’re, if you’re a cosmetic surgeon, something else you can do in this, in this transparency tool is change this.
This goes back to 2018.
You can change this to the last 30 days, which I highly recommend.
And this gives you more accuracy. So I’m real time here.
I did a search for more general search top cosmetic surgery clinics in Austin, Texas.
But let’s go a little bit deeper.
Top mommy makeover surgeons in Austin, Texas. Now we’re getting more specific to a procedure that is only performed in a cosmetic surgery clinic.
Not a med spa, just a clinic.
So number one, synergy plastic surgery. The most prestigious surgeons mommy makeover surgeon. Their ad speaks to mommy makeover.
So you add that one into ads transparency.
Definitely change it to the last 30 days because you want to know who is advertising now, not who was advertising six years ago.
And here are the ads that they are running and they are extensive, amazing.
Before and after photos. Austin’s prestigious surgeons.
Here’s a offer, $2,000 off breast augmentation. So clearly they do tummy tucks, they do mommy makeover, breast aug, nose reshaping.
So they offer all of the different types of services. And I actually went to their website and they have locations around the country, not just in Austin, but here you go.
Dallas, Austin, Chicago, New York and Atlanta. So that is a viable competitor.
So you can then click on each individual ad and get a little bit more information.
This was shown today. So it’s a text format and you can click through and see the different formats as well.
So this will help you determine what your competition is doing.
So you can craft your ad copy and your, your text ads to speak to exactly what you offer.
And so you are showcasing exactly your clinic and the services that you offer to compete against your top competitors in Google Ads.
I hope this video helped you using the Google Ads Transparency center to come up with ad copy to grab that click versus your competition.
But that’s just the first step. Getting the click is step one. How do you convert them into a patient?
This tool that I’m going to introduce to you right now is called the Beauty Snap 360.
It was introduced by us, crafted by us over the last year specifically for cosmetic surgery clinics and it is right here.
Beauty Snap 360 tool can be embedded anywhere on your website or you can create a unique page.
And when you drive people to this tool, they can choose male, female and they go through and choose their areas of concern.
25 to 30 different selections, front, back, face.
Once they put in their concerns, they simply fill in the information.
They can optionally upload photos and send. And it is that quick.
The data is saved in the internal database of Beauty Snap 360 that you have access to all of your submissions.
And also it can be zapped using Zapier to a Google sheet or directly to your CRM.
And yes, this is proving to convert more people into leads eight times more effective compared to a contact us form. The old way to do it.
Check it out the new way and there’s a 14 day free trial.
Go to beautysnap360.com
I’ll put the link in the bio and if you have any questions about your existing Google Ads strategies and you need a free 30 minutes audit, you got it.
For watching this video all the way through, go to clickplacement.com/quickhits. Leave me a like and a comment. If you liked this video.
SCHEDULE A GOOGLE ADS AUDIT: https://clickplacement.com/get-started/
CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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