Google Ads 2024 Design: Negative Keywords + Lists

Google Ads 2024 Design_ Negative Keywords + Lists

Where can you find your negative keywords and negative keyword lists in the new Google Ads interface?

I am Todd Nevins. I’m the founder of CLICKPlacement. We are a Google partner.

Do you prefer watching versus reading?? Watch the video here…

Starting on August 30, 2024, Google is phasing in the new Google Ads interface and phasing out the old one.

And if you’ve not gotten into the new one yet, it is confusing and it’s hard to find things like you could easily find before today.

I’m going to show you where to find your negative keywords and your negative keyword lists.

Right now I’m at the campaigns level. You can up to August 30. You can always click on the appearance button in the upper right and go to use previous design for this session and that will take you to the old interface.

Google Ads 2024 Design_ Negative Keywords + Lists

But I am going to show you how to use the new one.

Finding your negative keywords campaign level or ad group level if you click search keywords right here, negative search keywords.

I’ve got negative keywords in the for this at the campaign level and at the list level.

To find your negative keyword lists you have to go to tools and then shared library right here. And it is not called negatives, it’s called exclusion lists.

And right here you can find the negative keyword lists that are already built and you can add a new list here.

Google Ads 2024 Design_ Negative Keywords + Lists

I hope that helps.

It took me a while to find this and I hope this helps you find it much quicker. That’s it.

If you have any questions about the new interface, leave me a comment.

If you’re confused with it, leave me a comment and I’ll shoot a future video about that topic.

And now that you’ve watched the video to the very end, you now qualify for a free 30 minutes audit.

If you would like to have somebody like me and our team take a look at your existing

Google Ads strategies, just go to clickplacement.com quick hits please leave me a like and a comment. If you liked this video.

SCHEDULE A GOOGLE ADS AUDIT: https://clickplacement.com/get-started/

CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.

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