We are going to save the cosmetic surgery industry almost $8 million. You and me together. I’m Todd Nevins. I’m the founder of CLICKPlacement. We are a Google partner and we audit cosmetic surgery Google Ads accounts all of the time. And we recently audited one that had spent over $950 over the last 12 months on clicks.
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And the people were actually searching to see if celebrities had had plastic surgery, not they were looking for plastic surgery for themselves. And that could have easily. This video is going to help you, me and all of us in this industry stop these unwanted clicks.
So how did they get from $950 to $8 million? This is exactly how I did it. I went to ChatGPT and typed in “how many cosmetic surgery clinics are there actually located in the United States?” And I came up with 10,417 clinics all over the United States.

So my next question to them was, was how many of them actually use Google Ads? Here was a really cool example of why we should all be doing video. I typed in, then asked them how many, how many surgery clinics use Google Ads? And they did not know.
But in the results, there’s an old video of mine now that was really cool. So I actually had to do some math. We’ve got 10,417 cosmetic surgery clinics, let’s say 80% of them use Google Ads. And if we saved each clinic $950 by you adding in a negative keyword list that you’re gonna get by following the link in this video, you come up with $7,916,920.

That is what our industry would say if we all added this negative keyword list. And I’m gonna put it in the link and here is how to add it to your Google Ads account. It is the top 360 people that are se Google every day to see if they’ve had plastic surgery.
You log into your Google Ads account and you click the tools wrench over here on the left and then exclusions list and you title it celebrity names. And then you go to this sheet and I’m going to leave a link in this description for this particular episode.

Click here, go down to the bottom. 360 names later and these are the most searched. Famous people. Slash celebrity names for cosmetic surgery. You copy it there, you click it here, add two negatives, paste save, you’re done.

Now you are blocking all of those horrible low quality impressions for people just simply looking to see if a celebrity had plastic surgery. Don’t people have better things to do? I guess not. The numbers prove no. Thank you for adding that negative keyword list.
And I always refer to negative keywords as the defensive side of Google Ads. The blocking and tackling who we don’t want Google to show our ads to based on what they’re searching for, of course. Celebrity names? No way. Now to the offensive side.
You have not seen anything like this. Check this out. We have created a personal assessment tool that can be added to any cosmetic surgeon’s website and it’s called Beauty Snap360 and allows all of your visitors to complete a personal assessment of themselves, about themselves, about what they’re unhappy with in their areas of concern.


And people are eight times more likely to complete this personal assessment tool than they are to send in a Contact Us form. It is the new way to capture leads for cosmetic surgeons and it is working really well and There is a 14 day free trial on it as well.
It’s easy to embed and it is working 8 times more likely. Just go to beautysnap360.com I will leave a link below and thank you for watching Google Ads Quick Hits.
SCHEDULE A GOOGLE ADS AUDIT: https://clickplacement.com/get-started/
CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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