This one is simple. I’m going to show you exactly how to save 8 to 12% of wasted, wasted ad spend.
It’s so easy. And it is, yes, a quick hit. I’m Todd Nevins. I’m the founder of CLICKPlacement. We are a Google partner.
Welcome to Google Ads Quick Hits and let’s dive in right now.
Do you prefer watching versus reading?? Watch the video here…
I’m going to blow through this in one take. All right, here we go.
We are at the campaign level and run a date range for the last 90 days.
This is assuming you have been running Google Ads for at least 90 days and you’ve got accurate conversion tracking in here.
You go over to the left and you click Search keywords and here we are.
This is a lead generation client and in the last 90 days in this particular campaign, it has spent $18,460, resulted in 284 conversions at an average cost per conversion of $64.
I want to see first how many keywords are in here.
We’re looking at 180 keywords. And here is the quick hack. Add a filter, put cost and you want.
We are looking for any keyword that has spent one penny or more but without any conversion.
So you do a less than same 0.01 and apply and boom. $1471 in cost 0 conversions.
So when you scroll down to the very bottom, that’s 48 keywords in this campaign has spent money at least a penny and resulted in zero conversions.
$1,471. 18,460 total in this campaign. That’s 8%.
You can pause these keywords immediately and for the next 90 days you’ve just saved that 8%. And that is it.
Comment below if this helped you or if you have any questions at all.
If you want a more detailed audit, go to clickplacement.com/quickhits and my team will happily help you out.
Thank you for watching Google Ads Quick Hits today and leave me a like and a comment if this video helped.
SCHEDULE A GOOGLE ADS AUDIT: https://clickplacement.com/get-started/
CLICKPlacement is a Google Ads Partner and works with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.
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