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Build & Launch a Top-Converting Google Ads Search Campaign
Curriculum
6 Sections
25 Lessons
Lifetime
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Introduction
4
1.1
1 Welcome
1.2
2 My Story
1.3
3 Course Overview
1.4
4 Principles of Google Ads Marketing
Get Started
4
2.1
5 Create Google Properties
2.2
6 Calculate Your Highest Value Procedures
2.3
7 Define Target Persona
2.4
8 Calculate the Value a Lead
Intermission
1
3.1
9 Halftime
Campaign Build on Sheet
11
4.1
10 Conversion Tracking
4.2
11 Bidding Strategy
4.3
12 Google Sheet – Ad Groups + KWs
4.4
13 Google Sheet – Negatives KWs | Exclusions Lists
4.5
14 Google Sheet – Ad Copy
4.6
15 Build in Google Ads system
4.7
16 Campaign Settings
4.8
17 Keywords and Ads
4.9
18 Additional Assets
4.10
19 Demographic Targeting | Exclusions
4.11
20 Setting Budget
Final
4
5.1
21 Final Recap
5.2
➕ Bonus 1: Campaign Sheet Layout
5.3
➕ Bonus 2: Negatives – Celebrity Names
5.4
➕ Bonus 3: BeautySnap 360
What's Next
1
6.1
Connect With Todd + Get Started
18 Additional Assets
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