How do I set up a Google Adwords campaign? We have 9 easy steps to help you build a basic Google Adwords campaign that is customized for your business and designed to drive targeted traffic to your website or blog. A few things to define before we get started: A Google Adwords pay-per-click marketing campaign […]
Read MoreA group of engaged Twitter followers is the heart of a respected social voice and solid Twitter marketing presence. The number of followers doesn’t always paint an accurate picture of a company’s Twitter marketing game. To earn a large group of engaged followers, a company must implement a campaign that combines relevant content with a […]
Read MoreA lot of attorneys are exactly where you are right now. You started your law firm’s Twitter account a few years ago, tweeted a few things, followed some people that looked like they knew what they were doing…and then cases got in the way of spending any more time on it. You got busy and […]
Read MoreWhat trended and what didn’t? Let’s first note the reality that 5 of the top 10 retweets of 2015 were from the band members of One Direction. Truth. Outside of One Direction, we had a year that included the U.S. Supreme Court’s ruling on same-sex marriage #LoveWins, the world collectively grieving after the Paris attacks […]
Read More“I’ve been advertising on Adwords for ____ (days, weeks, months, years) now, should I also be advertising on Bing?” We get this question a lot and the answer is simple. Maybe. Here are 4 things to make sure you are doing before advertising on Bing. Remarketing – Implementing a Google Remarketing campaign that serves ads […]
Read MoreOriginally titled ‘Who the F*&k is Gary Vaynerchuk?’, this interview on Will Cane’s The Blaze covers exactly who Vaynerchuk was growing up, what drives him every day and teaches us that we are all media companies first and our profession second. Give, give, give…ASK!
Read MoreHow does $10,000 dollars of free Google Adwords clicks sound? What about $10,000 per month? Google AdGrants has been rolled out to provide qualifying Nonprofits the opportunity to apply for a grant that will fund $10k of Adwords advertising per month. Here are 5 things you need to know: Eligible organizations must have a current […]
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